PR Works carves out a niche with major yacht club events for 2012

Peta's communications consultancy is set fair for 2012

PR Works, the Lymington, Hampshire-based PR consultancy that is owned and run by the marine leisure PR communications specialist Peta Stuart-Hunt, is going from strength to strength, announcing that three new clients have joined its marine leisure market portfolio in 2012.

PR Works has been appointed to run the PR & media communications for the Brewin Dolphin 12mR World Championships & British Open Tour, being held in the Solent in the UK from 27th June to 15th July 2012. The individual regattas are being hosted in turn by the Royal Southern Yacht Club, the Royal Yacht Squadron, the Household Division Yacht Club, the Royal Thames Yacht Club and the Royal Solent Yacht Club. Modern and classic 12 Metre yachts from around the globe will converge on Solent waters for 17 days of sailing providing an impressive sight for on-water spectators as well as for those viewing from the shore. First built in 1907, the class, designed to the newly created 12 Metre Rule, was used in the Olympic Games of 1908, 1912 and 1920, but is probably best known for its racing prowess in the America’s Cup from 1958 to 1987.

Peta will also handle the event media campaign for the second running of the Westward Cup also taking place in June.
The Royal Yacht Squadron (RYS) has confirmed that it has extended invitations to eight of the most beautiful Big Class yachts in the world to come and grace the shores of the Solent and race in the second edition of the Westward Cup regatta, taking place 11-16 June 2012. Run in association with the New York Yacht Club (NYYC) and the Yacht Club de Monaco (YCM) with the RYS as the Organising Authority, the Westward Cup was first held in July 2010 and was a tremendous success for everyone taking part. It marked the revival of and interest in Big Class yacht racing in the Solent and around the world.

On the new technology front, PR Works is working with Marine Blast Multimedia that has just launched the first of its kind, a series of ‘one stop’ Marine Directory Apps for iPhone and Android platforms that enable individuals, businesses and event organisers operating within the leisure marine market to connect smoothly, and for free, to thousands of contacts within the industry. The Marine Blast Directories, currently covering England, Scotland and Wales, and with Ireland coming on stream shortly, also include listings for major global yachting events, as well as links to sailing news sites and regional sailing events with fresh content being added and updated regularly.

Peta also continues in her role as Press Officer for the 2012 J.P. Morgan Asset Management Round the Island Race run by the Island Sailing Club, as well as handling all the Club and Event PR for the Royal Southern Yacht Club in Hamble, including a range of signature events taking place during 2012 to celebrate the Club’s 175th Anniversary. These include the Biscay 2012 Offshore Race, taking place in September.
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